Oki brings on Synnex

Oki brings on Synnex

Deal follows Oki's decision to buyout the printing and imaging division of Australian partner, IPL

Oki Printing Solutions has recruited Synnex as its new Australian distribution partner. The deal comes hot on the heels of Oki’s decision to acquire the printing and imaging division of local wholesale partner, IPL.

Synnex CEO, Kee Ong, saw Oki as a high-end and niche solution which would complement its other printers range and provide more choice to its reseller base. The distributor also carries printing products and consumables from Brother and HP.

Last week, Synnex also announced a new distribution deal with Samsung across its IT products range including printing hardware and consumables. At the time, Ong said having a broad base of printing offerings would enable its resellers to deliver broader managed print services to their customers.

Oki Printing Solutions global president and CEO, Harushige Sugimoto, who was in Sydney last week to meet with partners and announce its purchase of IPL’s business, said the local distribution deal was an extension of international agreements.

He added Synnex would offer the printing vendor better market scope and opportunity in Australia. The vendor hopes the new distribution partnership will help to grow its colour page printer share to 10 per cent within the next 12 months.

“This is a very exciting time for Oki. The Australian market provides huge opportunities for us and I’m very pleased that we are now fully supported and owned here,” local general manager, Graham Harman, said in a statement. “To grow our market share, our national reach is incredibly important and as Synnex has its own fleet of trucks and state based warehouses, it was the ideal partner.”

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