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Printer vendor pumps up dealer numbers

Printer vendor pumps up dealer numbers

Imagetec looks for dealers to provide hardware sales and product support across Australia

Managed print service provider, Imagetec, is expanding its dealer network, services and printer range throughout Australia.

According to Imagetec general manager, Greg Heard, the move comes at a good time and will greatly boost the company’s revenue. Imagetec is a third-party print solutions provider in its own right, but also has its own range of products it wants to push out to market.

“We’re looking to expand the direct sales operations in capital cities and also expand our wholesale dealer business,” he said. “The business is now in a strong position to move forward and grow and one opportunity we have to grow is to expand our dealer network.”

Imagetec has six branches and several dealers in regional areas. Heard said new dealers would be selected based on their locations as well as experience dealing with selling and supporting printers. Imagetec will aim to get all 40 dealers providing both the services and support.

“We’re talking to about half a dozen dealers at the moment to come aboard as foundation dealers,” he said. “We’re now looking to expand the dealer network to encompass sales and service as a product.

“We’ll offer the product and sales training for it as well as technical support and training of their service technicians. At this stage, we’re looking at creating a tiered arrangement based on their focus and their opportunity to support us.”

A spokesperson for the company said Imagetec would have a three-tiered system, but that rewards and incentives would be dealt with individually. Tier 1 will be for dealers that only service Imagetec hardware, while Tier 2 dealers also occasionally make sales. Tier 3 dealers will be sales-focused and offer full servicing of hardware.

While rising up the tier system would depend on the level of dedication shown by the dealer to Imagetec, Heard did not expect any to carry its products exclusively.

“In today’s market I think it’s unrealistic to expect a dealer to be exclusive. What we’d be looking for is to get a greater share of mind and focus from each of the dealers,” he said.


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Tags managed print servicesImagetec

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