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Getting the message

Getting the message

Getting the message is our new evaluation section in which we'll discuss corporate information circulation, press releases, newsletters, as well as any other interestingly distributed and entertaining data we may receive.

Sun Microsystems' "information magazine" is called On#Sun. It contains the usual product information and company news, as well as at least one interest piece - for example, a piece on "The interoperability debate - federal government to decide the future of local IT industry", and the opportunity to win a CD, and a Toy Story T-shirt for answering a reader survey. MD Russell Bate writes in his editorial that he hopes On#Sun is "a useful, informative and fun magazine that helps you in your day-to-day work".

With an ARN rating of three-and-a-half out of five, informative and interesting the magazine certainly is. Printed on heavy paper in burgundy and grey, it looks impressive, and it indicates the Sun's scope in its varied articles, most of which are related to the company in some way.

ARN spoke to Loraine Golden, editor, and marketing communications manager of Sun Microsystems Australia. Here's what she had to say about On#Sun.

Q: What's the frequency of the newsletter?

A: Bimonthly - in hard copy and electronic.

Q: At whom is it aimed?

A: It's aimed at Sun's customers, resellers and partners - anyone with an interest in Sun, its products and services.

Q: Is it relevant to resellers, and why? What does it offer them?

A: Yes, it's relevant to resellers because it gives them easy access to the following information:

Training course schedules for resellers to attend and stay up-to-date;Discounts on training;Details of new products and services;Technical tips on using Sun products;Information from third-party developers and what they are releasing to market;User stories showing the types of contracts won by other resellers (and Sun corporate) and the way Sun technology is being applied to meet the business needs of customers;Upcoming events;Corporate Sun news.

Q: Is there anything else the newsletter is trying to achieve?

A: As Sun Australia's main external communications tool, the newsletter is endeavouring to achieve the following:

Provide a comprehensive place of contact for all people interested in Sun;Build brand and product awareness within the Sun community;Show people business benefits by publishing user stories;Allow Sun to communicate directly with its resellers, partners and customers on a regular basis.

Q: Any other comments or statements you have for the reseller community?

A: To ensure the newsletter meets the above aims, Sun conducted a readership survey recently. The response was overwhelming with more than 72 per cent of readers saying they read and find most-to-all of the newsletter useful.

The readership survey also discovered that just on 70 per cent of On#Sun readers want an electronic copy of On#Sun.

This request has been met with the newsletter being digitally converted and placed online at Sun's Australian Web site (www.sun.com.au).


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