HP has launched two thin client desktops and is relying on the channel to target the market.
The HP t5325 is an entry-level device with a 1.2GHz Marvell ARM processor, 10/100 Fast Ethernet connection and a starting RRP of $299.
The higher end HP t5740 series uses a 1.66GHz Intel Atom N280 processor with 2GB of DDR3 and a Gigabit Ethernet connection for a starting RRP of $670.
Both series come with a simplified back-end to target SMBs and can host Citrix, VMware and Microsoft environments. During the product launch in Sydney, HP spokesperson, Brad Swiney, said “[the thin client market] all comes down to the channel in Australia, without a doubt”.
Although HP claimed its products represented more than 58 per cent of the Australian thin client market with an annual growth rate of 13 per cent, its product marketing manager for Personal Systems Group, Rob Kingston, acknowledged the difficulties in selling complex solutions like thin client set-ups.
“We’ve dedicated senior specialists and marketing and we are increasing our investment in terms of marketing dollars. From a channel perspective, we have a broad channel so we invest in four training sessions for sales and technical staff where we went out to train the channel in how it’s technically sold,” he said.
“We really pushed hard to take the lead but we are now the market leader globally as well. It is our number one growing desktop category locally.”
Kingston also claimed resellers could target all verticals with the solution, especially government, finance and call centre organisations, and promised more training sessions in each Australian state for sales and technical staff.