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GfK: Australian IT spending bucks downturn

GfK: Australian IT spending bucks downturn

Third successive quarter of consumer IT spending increase, for a total of $13.8 billion in sales so far this year

Australian consumer spending on technology continues to defy the economic downturn and rose again in the last quarter, a new report states.

According to a GfK TEMAX report, IT spending increased by 4.2 per cent year-on-year during Q3 (July-September).

Sales were mostly driven by notebooks and consumables, with printer cartridges seeing a huge boost of 18.6 per cent.

Less successful were audio systems, camcorders and car navigation systems, which experienced a sharp decline during Q3. The categories were propped up somewhat by growth in mp3s and digital SLR cameras.

Flat panels and TVs had a mixed quarter and suffered a five per cent year-on-year drop in July following unseasonable growth from the 2008 Olympics, GfK stated. However, there was a significant 22 per cent increase in September.

So far this year, Australians have outlaid $13.8 billion on technical consumer goods, up by 8.4 per cent compared to the first three quarters of 2008.

Despite the positive results, the quarterly gain is relatively modest when compared to previous TEMAX reports, which claimed a 12.3 per cent increase in the first quarter of 2009, and 8.8 per cent in Q2. The analyst firm put much of this down to the massive effect the 2008 Olympics had on consumer IT spend.


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Tags IT spendingGfK TEMAX report

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