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Virtual Communities goes SOHO

Virtual Communities goes SOHO

Virtual Communities, the company which stormed into the PC reseller marketplace last year with its affinity offerings, has announced it will expand its product range to provide packages specially tailored to the small business sector.

The reseller has partnered with National Rental Corporation to offer an IBM computer, software, Internet connection and tax deductible financing from early next month.

The package is intended to open up new markets for the company, according to Virtual Communities general manager Ed Smith.

"It is about developing our business. We added a Pentium product in December when users indicated they wanted more speed and functionality. Similarly the finance options will better match our customer's needs."

Smith explained the new offering remained consistent with the initial philosophy of the company.

"Our business is about enabling those who have found it too complicated or extensive to get online, but a lot of customers have indicated that finance based on a personal loan is not offering the tax breaks for businesses," he said. "There has been a percentage of our existing customers who have been taking the consumer finance even though it is not tailored to their needs.

"We are looking at the same groups we have targeted previously such as unions, but within that are plumbers, electricians and tradespeople who would be interested in the package."

Virtual Communities will also target other groups who also want to enable their customers, many of whom fit into the SOHO category.

"The SME market is perhaps a little larger than what we are going for. We are more looking at the small office, home office market," he said.


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