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Express Data gives SaaS its best shot

Express Data gives SaaS its best shot

Distributor appoints software services manager.

Express Data has boosted efforts into the software-as-a-service (SaaS) space with the promotion of its Microsoft business manager, Stephanie Browne, to the role of software services manager.

Browne has been with the distributor for four years and will now be in charge of Express Data’s Software Plus services launched earlier this year. In her new position, she will look after the systems and tools in the SaaS outlet as well as marketing. But her main focus will be partner development around Microsoft’s Service Provider Licence Agreement (SPLA) offering.

“We have been distributing that product for about a year now so and I am tasked with recruiting new partners and also developing existing partners within that program,” Browne said. “It’s a very exciting time to move into the SaaS space. There seems to be a lot of buzz in the industry and a lot of people are talking about it.”

Express Data viewed SaaS as a logical progression from selling licencing in a box to an electronic dispersion method. The company’s software services team is a one-woman operation at present but there are plans to increase staff numbers in the coming months.

“We see it as an alternative way our customers can purchase their licences and give spartners another edge to differentiate themselves over the competition,” Browne said.

Some of the distributor’s other traditional software vendors such as Symantec and IBM are also looking to bring forth a similar model to the market.

Browne was Acer’s channel manager for five years before making the switch to Express Data.


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