Hot on the heels of Acer's new branding management strategy, Acer Computer Australia has announced a new channel program aimed at making it easier for resellers to offer Acer servers to the SME market.
Acer will launch its Acer Altos Server Partner Program for resellers and integrators on April 2 to help build its position in the server market - a space that typically hasn't been well supported by the vendor.
"We have adopted the core-brand attributes of added value and making it easy to do business," Acer's Enterprise Solutions director Des Paroz told ARN. "We have had a mixed record of achieving those goals, primarily because in the past we have been a mover of hardware with very little emphasis on solutions."
Until now, Acer has relied on only a handful of dealers to provide server solutions. But the company has been working on developing a three-layered architecture based on the platform, applications and services. The company recently signed an OEM deal with Microsoft for its NT server and Windows 2000 operating systems.
"We are also looking to provide a horizontal component on the applications layer - bundling Web and database server products and working with independent software vendors to achieve that," Paroz said.
Part of the Altos Server Program will be to train Acer's channel partners to "verticalise" their offerings. While keen not to encroach on channel partners who already offer this service, Acer hopes to expand the product offerings of its loyal notebook and desktop reseller base.
Acer recently unveiled a new corporate logo intended to represent the company following a restructuring and moves into new businesses beyond its core PC operations. The logo, made up of text alone, in forest green, eliminates the blue and red diamond motif of Acer's previous symbol, which was blue with a red diamond.Photograph: Des Paroz, Acer enterprise solutions director