Web vendors combine to form bundling partnership

Web vendors combine to form bundling partnership

In an attempt to broaden WebSphere as an application development environment, IBM has announced a deal with Macromedia that allows Big Blue to integrate Macromedia's Web development software into WebSphere.

Under the terms of the deal, IBM has licensed Macromedia's LikeMinds Personalization Server, which the company intends to incorporate into an upcoming release of WebSphere later this year, according to company officials.

"One of the aspects of the deal is the distribution of WebSphere Application Server. Macromedia will deliver a developer version of our WebSphere Application Server Standard Edition and we will distribute WebSphere [Server] with their Dreamweaver tool," said Valerie Olague, IBM's director of product marketing for business transformation.

In return, Macromedia will provide IBM with a number of Web tools, including Director, Fireworks, and Freehand, which it will bundle into its WebSphere Studio suite of development tools, according to Olague.

Besides the two-way bundling arrangements, the multiyear deal calls for the two companies to work on other product integrations as well as wage joint marketing efforts.

"Together we think we can deliver offerings that move beyond point products and that address the complete Web Content Lifecycle from content design and delivery to personalisation," said Stephen Elop, senior vice president and general manager at Macromedia.

Macromedia's Web Content Lifecycle series of products are intended to help corporate users better integrate solutions to build, manage, personalise, and analyse their Web content.

Macromedia officials claim its Dreamweaver and Deamweaver Ultradev, the latter of which was introduced earlier last month, has about 70 per cent market share in the high-end professional Web developer market. Dreamweaver allows developers, programmers, and designers to visually create and edit data-driven Web applications for multiple server platforms.

"It is relationships like this that help us turn the Web development community using Macromedia into WebSphere programmers, while picking up some pretty cool personalisation technology," Olague said. "You will see us focus strongly over the next six months on enabling the developer community to rapidly deploy on this platform," she said.

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