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Fight Back ’09: Channel in the home straight

Fight Back ’09: Channel in the home straight

The good news from the channel

As we thunder round the last turn into the home stretch of 2009 it’s not shocking to find there are quite a few clear winners in the channel. So put on your racing outfit as Fight Back takes you for a whirl around the track to look at this week's strongest runners.

Showing a wonderful turn of foot was Australian ISV, BigTinCan, which conquered BlackBerry’s online store, App World, as part of efforts to widen its smartphone applications distribution.

The ISV has partnered with mobile applications global directory Cellmania, to sell its BuzzMe and Mapper smartphone apps. The company has 2.5 million global users and already works with similar outlets as well as selling through Apple's App Store.

BigTinCan CEO, David Keane, said soaring popularity and increased competition between application retailers motivated the deal with Cellmania “We are really expecting to get hundreds and thousands – and eventually millions – of new users within the next 12 months on Cellmania.”

Meanwhile, the Australian dollar is surging away from the pack powerfully. A move that prompted Sun Microsystems to announce major pricing changes for the third time this year, cutting the cost of hardware and software by 10 per cent in Australia and New Zealand.

The vendor previously increased its prices by 15 per cent in response to a weak Australian dollar, but dropped them back by an average of 11 per cent later in July.

Tired of watching from the sidelines was keyless technology vendor, Axeze, which has initiated plans to enter the channel and is preparing to bring on its first lot of distributors and resellers.

The vendor operates on a direct sales model but is looking to appoint partners after launching its new Axeze Blue and FaceID access products at Melbourne’s Digital Lifestyle Show.

Riding high in the saddle was M.Tech which was appointed sole Australian distributor for security vendor, Imperva this week.

The Singapore-based security distributor has already begun selling Imperva’s product line - a data security suite and Web firewall solutions - but the official partnership announcement is recent.

Regional business manager for M.Tech, Paul Limm, said the decision to take on Imperva was inspired by a growing demand for Web application firewall (WAF) technology.

“Imperva is a vendor that had been under my watchlist for a long time,” he said. “We didn’t have a WAF or database firewall product in our portfolio. We see a lot of need for such a product in.”

As we get closer to the final 100 its IT companies that are ahead by a nose. This year’s BRW’s Fast 100 list had 28 IT companies in the top 100 despite a tough year for the industry.

Tracking the 100 fastest growing SMEs, the list is judged by annual revenue growth averaged over three years. Mint Wireless was the top IT performer at number four with a 185.1 per cent growth rate while Thomas Duryea Consulting dropped one place from last year to 7th after growing 157.36 per cent.

That’s it for the good news. Tune in to Fight Back ’09 next time for your daily dose of optimism this and every week!


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