ISP Q&A: Pacnet

ISP Q&A: Pacnet

Pacnet's Australian MD talks about the NBN, content filtering and corporate Internet services

What additional opportunities do you see for resellers who want to use your products?

As part of the program, partners receive significant discounts for Pacnet services they use for their business, and this is on top of trailing commissions. In addition, partners have access to the marketing development fund, which is unique in the way it contributes funds and resources to the partner to launch revenue generating marketing campaigns to bring hot leads to the channel partners. Marketing activities include direct mail, lead generation, search engine, brochures, billboards and more.

What are some of the challenges they should be aware of?

As customers run increased content and applications over their networks, the quality of a businesses infrastructure is vital to ensure it will cope with growing demands of traffic over the network. Low-end or consumer-grade connections will not support many of the business applications that are latency sensitive or does not provide classes of service to priorities business critical applications. Channel partners need to be able to partner with a service provider who specialises in the area of business grade networks. Pacnet understands this growing trend and specialises in delivering business-grade networks for customers to gain maximum efficiency. Pacnet has a long standing history of working with partners to create tailored data and voice solutions to provide business grade solutions that are customisable as technology demands grow.

What are some of the key focuses for your company over the next year?

Pacnet has over 500 channel partners within the Partner Program and is set to grow this to over 700 in the coming year. The recruitment drive for quality systems integrators to join the successful Pacnet team is in full swing and current partners are seeing the rewards as the program grows and strengthens. Increased partner special offers, bonus commission, increased training, marketing and networking opportunities are just a few in a long list of benefit.

As the channel partner program grows and the demands for content increases, Pacnet is set to deliver a suite of business applications over the network which will be available to Partners to ensure they have the competitive edge.

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