PC monitor sales fell by 7.4 per cent in the third quarter with the original equipment manufacturer (OEM) market copping the brunt of the downturn, according to IDC. The OEM segment for July to September fell 15.7 per cent while unit shipments in the branded sector fared better, increasing by 0.8 per cent.
IDC associate analyst for computing hardware, Imraan Ali, blamed the poor performance of the PC desktop market and a generally slow third quarter for the faltering OEM monitor sales. The growth in the branded market was attributed largely to an increase in the LCD market, which grew 48.6 per cent from the previous quarter. Pricing for LCD’s fell 11.4 per cent in the branded market.
Samsung was the top vendor with an 18.3 per cent market share, followed by LG (17.4 per cent), Mitsubishi (14.1 per cent), Philips (10.3 per cent) and Viewsonic (6.6 per cent).
The CRT market declined 12 per cent, with flat screens continuing to account for a greater share as prices of that technology continue to fall. CRT prices fell 12.3 per cent from the second quarter, shrinking already slim margins. LG leads the market with 19.7 per cent, ahead of Samsung and Mitsubishi.