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DViCO drops Lako Pacific for Also Technology

DViCO drops Lako Pacific for Also Technology

Multimedia vendor terminates five-year partnership with Lako after poor sales

DViCO has given Lako Pacific the flick and appointed Also Technology its exclusive distributor in Australia.

According to the Korean-based multimedia vendor, the five-year relationship with Lako turned sour due to the distributor’s sales shortcomings.

Lako Pacific was not ever a sole distributor and it had not met its agreed target sales,” DViCO overseas sales general manager, Anderson Kwon, said.

The vendor will still contact Lako Pacific for support. Lako declined to comment on the termination.

Also Technology, which has a five-year history with DViCO, had been in negotiations with the vendor for several months before being awarded sole distributorship.

“We have picked up the relationship with DViCO over the past year in terms of products we have been supplying the channel, so our relationship has grown really strong,” Also Technology’s DViCO account manager, Michael Zannetides, said.

Following the launch of its latest high-definition (HD) jukebox, the TViX M-6600N Personal Video Recorder (PVR), Also will now facilitate the vendor’s expansion in the consumer retail market.

“DViCO is well-known in the channel but in terms of Australian consumers and the retail side, it has less of a presence than some of the other more popular PVRs, so we are looking to change that,” Zannetides said. “We decided to make a bit of noise [with a press conference and advertisements] for the new product to get a bit of attention.”

He claimed distributor received calls from a broad range of resellers.

“We have had resellers approaching new to us who are not necessarily in the PC market who have seen the product from the advertising and media coverage,” Zannetides said. “It’s a very diverse product, so it covers a lot of the market.”

The PVR, including Twin HD Tuner and 1TB drive, retails at $699.


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Tags Lako PacificDVICOAlso Technology

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