New GlobalConnect recruit looks to diversify

New GlobalConnect recruit looks to diversify

Hodgson hopes Avaya experience will serve him well during company's growth phase

IT integrator, GlobalConnect Australia, has brought on Dean Hodgson as its new national sales director.

The role was previously filled by Rob Carnell, who quit the firm to help with a tech-related family business. Carnell was appointed in late May 2008 as a replacement for Grant Howe.

Hodgson was previously general manager of software vendor, Datasquirt, for two years. Prior to that, he spent 18 months at enterprise software vendor, BEA Systems, and five years at Avaya.

“One of the main challenges we have with GlobalConnect is it has had a great deal of focus around Avaya. We needed to diversify to complementary but alternative revenue streams outside of the Avaya portfolio,” Hodgson said.

But despite these plans, the sales director insisted his extensive experience with Avaya was a positive rather than a negative.

“My Avaya background has been very valuable to me in this role,” he said. “Traditionally, Avaya and its partners have had a great deal of strength around banking and finance. We’ve been looking at expanding to verticals, which have had a bit more resiliency to this global financial crisis.”

Hodgson pointed to utilities, education and local government as key markets GlobalConnect would target initially.

“We’ve certainly seen a lot more activity in the local government sector over the last few months with the Federal Government spending stimulus. There’s also a lot of aged legacy technology and they’re recognising that they need to be able to communicate with their clients,” he said.

Hodgson was optimistic about GlobalConnect and said it had emerged strongly from the global recession.

“It certainly is in a growth phase. It’s one of the few organisations over the past 12 months that’s been able to expand its area and make some investments in headcount,” he said.

“It’s really just about taking its foundations and realigning them to take advantage of the growth we’ve seen in the market now as we come out of the global financial crisis.”

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