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Teaching the channel how to drink

Teaching the channel how to drink

If ARN has failed to teach the channel about declining margins, big deals, vendor screw-ups, mass sackings and lots of other important info, at least we can draw on our wealth of experience and teach you how to drink.

Here we see ARN journo Jeanne-Vida Douglas at Hi-Tech distribution's recent South East Reseller Expo in Adelaide, imparting her admirable knowledge of the finer points of alcohol consumption on an innocent channel identity who complained about drinking wine out of plastic mugs.

The lesson here is simple: There's more wine in the jug than the mug, so be ambitious!

Photograph: ARN's Jeanne-Vida Douglas teaches Alloy employees how to say "Plonk"


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