For many resellers, the Networld + Interop Show in Sydney earlier this month provided the first look at a relative newcomer to the switch-manufacturing market - Extreme Networks.
Extreme Networks manufactures layer three switches and its president and CEO, Gordon Stitt, appears to follow a "keep it simple" philosophy when it comes to networking. Stitt, who was in Australia to deliver a keynote speech at N+I, claims the basis for resellers to deliver value is to show customers a less costly way of doing business.
The company used the show to officially launch its Australian operations, despite having representation in the country for about nine months. Stitt is looking to grow Extreme Network's Asia Pacific (excluding Japan) revenues, which currently contribute less than 5 per cent of its worldwide sales. With the company approaching the $US1 billion mark slated for next year, Stitt is convinced the Asia-Pacific region will contributabout 10 per cent of Extreme's worldwide revenues next year.
"We're making the investment setting up down here, but we come with a lot of confidence," Stitt said.
Extreme Networks will target the carrier, ASP and ISP space, where layer three switching is being used to provide connectivity to a large user base, before shifting its attack towards large enterprise customers.
Extreme Network's value proposition is in its "sophisticated" software, claims Stitt, with source code running over two million lines. But with most North-American networking manufacturers revising expectations and culling staff, it remains to be seen whether Extreme Networks will prosper in Australia.Photograph: Gordon Stitt, Extreme Networks president and CEO