Microsoft has introduced three new products into its Microsoft Dynamics AX suite that it claims will help channel partners better target industry and vertical markets.
The portfolio incorporates technology acquired by the software giant from four separate vendors. These include a process manufacturing solution from Fullscope; a professional service solution from Computer Generated Solutions; and retail solutions from LS Retail EHF and To-Increase Denmark A/S.
The new range is called Microsoft AX for manufacturing, Microsoft AX for professional services and AX for retail.
“They’ll just appear on our standard AX price list and become like any other Microsoft product,” Microsoft Dynamics director, Brian Holder, said. He claimed partners could make significant gains by familiarising themselves with the new solutions.
“They can be seen by their customers as vertical experts. When our partners do demonstrate expertise in an industry, vertical or niche environment, we find that they become much more capable of selling value rather than products and pricing,” he said. “In that environment, they become more important to their customers and they win more business and become more profitable.”
Holder said the use of existing industry solutions gave users a proven end-to-end solution.
“What we didn’t want to do was just go out and buy whole organisations and then try and integrate them,” he said. “What we wanted to do was buy IP that was going to sit within our platform that we were confident of in terms of the markets it addresses and its applicability to those markets.
“It’s really a very quick ramp up for our customers because it’s just bringing the IP into the fold.”
Holder said Microsoft was planning direct marketing through and would also target industry bodies.