Peter Kazacos’ latest business, PKBA, has dropped its birth name in favour of a new moniker: Anittel.
The name stems from Australian, National IT and Telecommunications and is aimed at recognising the company’s expanding services capabilities. Starting out as a four-man company in 2007, the systems integrator has made a string of acquisitions and now has 150 staff under its wing. Following its last acquisition of Lane Technical Services 18 months ago, the integrator has merged all those new components into a single entity.
Anittel business development director, Conrad Hilder, said he was eager to move from the PKBA acronym to something that communicated the company’s role effectively.
“We wanted to have a name that can grow with us and we do have significant growth plans for the organisation,” he said. “When people see the new name, there is rarely any questions on what it stands for or what is it that we do.”
Hilder, who is also one of Anittel’s founders, said it would be business as usual and the company would continue servicing the SME and regional business sector. He was unperturbed by the prospect of losing recognition associated with the PKBA brand but conceded there was still a lot of work to do.
“It’s the type of work that involves sales and marketing staff to be proactively out to the client base and letting them know of the name change,” he said. “This is also a good time of the year to be making contact.
“I actually expect to be able to drive additional sales through that extra recognition and confirmation of who we are and how much we have grown within the market place.”
Re-branding seem to be the latest trend, with security vendor, Marshal8e6, recently changing its name to M86 Security.