Notebook vendor brings on Digital World Warehouse

Notebook vendor brings on Digital World Warehouse

Twinhead introduced to distributor over coffee

Notebook vendor, Twinhead Australia, has selected Digital World Warehouse as its first local distributor.

According to Digital World Warehouse managing director, Eden Fridman, the two companies had an unconventional introduction.

“Twinhead moved to be our next-door neighbour and we met in a coffee shop,” he said. “They heard about us before we heard about them – there are only really two manufacturers that make that kind of notebook.” The vendor’s product range includes ruggedised laptops as well as ultramobile PCs (UMPCs).

Fridman was expecting to at least triple the minimum sales requirement by targeting retail and chain stores and that his company would be the vendor’s first distributor.

“The minimum requirement is $1 million, but we’re expecting at least $3-4 million in the next year. [The contract] runs for 12 months renewed automatically, as long as the targets are reached,” he said.

In early March, Twinhead signed an agreement with TegaTech Australia. While the company acts as a distributor of some products, both Fridman and Twinhead said the company was a reseller of Twinhead products. TegaTech was not available for comment at time of publication.

Fridman said he was not disappointed by UPS maker, Upsonic Power, signing a distribution deal with rival distributor, Ingram Micro and was confident of his continued success in the SMB market.

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Tags Digital World WarehouseTwinhead Australia

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