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Siemens partners exclusively with medical reseller

Siemens partners exclusively with medical reseller

Rauland Australia will have sole rights to the HiPath HiMed healthcare solution nationally

Siemens Enterprise Communications Group (SEN Group) has announced a partnership with medical IT reseller, Rauland Australia, to exclusively sell the HiPath HiMed healthcare solution nationally.

The HiMed is a cockpit for hospital patients, which integrates phone calling, entertainment options and clinical data displays into a single unit.

Rauland managing director, Steve Gomes, said his company approached the vendor after more than two years of market research.

“We’ve been working quietly with Siemens in the healthcare industry,” he said. “The HiMed product was not being brought into the country at the time and we heard it was very popular in Europe. We decided to find out whether it was possible to bring it into the country.”

The technology would be aimed squarely at public and private hospitals looking to capitalise on better and more expensive patient entertainment options.

“What it does is give you the opportunity to generate income from patients though video-on-demand, Internet and email. On the other side of the sheet, you’ve got your cost-savings,” Gomes said.

Rauland will need to sell a minimum of €500,000 ($841,950) worth of HiMed products in the first 12 months, with the contract being renegotiated after the period ends.

“I’d like to see about $1.5 million to $3 million in the first year and maybe $5 million in the second year,” he said. “That amount will need to ramp up significantly not just for Siemens’ benefit, but also for us because of the infrastructure we have to put in place to support the vertical market.”

Although Rauland is a reseller, Gomes said it would be looking towards existing Siemens partners to provide additional compatible equipment.

“What we’re doing is we’re using Siemens’ distribution channel, the people that sell all their telephone systems,” he said. “We’re providing serious technical support to Siemens’ current partners, however Rauland is going direct in most situations.”


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Tags Siemens Enterprise Communications GroupHiPath HiMedRauland Australia

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