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Apple cuts reseller from its ranks

Apple cuts reseller from its ranks

Cheap Macs reseller license allegedly revoked without notice

Apple has revoked the reseller license of Victoria-based Cheap Macs, allegedly without notice.

In a letter posted on its Website, cheapmacs.com.au, and subsequently taken down, the reseller’s owner, Marcus McLeod, claimed the license had been revoked with no prior notice.

ARN has sighted the letter.

McLeod said in the letter that he had been an Apple reseller for 10 years, but now had no plans to continue working with Apple products. He was uncertain as to the next steps for his business.

"I am disappointed with what has happened," McLeod told ARN. "I lost my license last Thursday without warning because I had a website and it transgressed the rules."

It is understood, Apple resellers are not permitted to run a website without express permission from the vendor. However, at time of publication Apple had not responded to phone calls for confirmation.

The news of Cheap Macs' problems adds to what has been a tough year for Apple resellers. In March, receivers were appointed to WA-based reseller, Digilife. At the time, Digilife owner, Chris Percival, was unable to elaborate on why receivers had been appointed, but claimed the retailer had been Apple’s fifth largest dealer in Australia at one stage.

Furthermore, Apple's telco partners experienced an iPhone drought in July, a product that its resellers were never given access to, leading to claims that the vendor exerted control over its resellers.

Finally, reseller giant, Next Byte, has also experienced difficulties. Its parent, Vita Group, reported a substantial drop in margin and profit from its Apple business.

Apple, however, has considerably expanded its direct retail presence since the unveiling of its first Sydney Apple store in 2008. More recently, the vendor opened retail outlets in Doncaster, Victoria, and the Gold Coast.


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