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gotalk mobile targets 5.5 million "neglected" international mobile call heavy users

• Aussie telco gotalk today announced a national marketing campaign aimed at the estimated 5.5 million people currently living in Australia who were born overseas – a sector they claim has been “neglected” by the major mobile carriers. • gotalk mobile offers a multi-lingual call centre, aggressively low mobile rates, multi lingual user guides and a website specifically designed to capture heavy international call users – now numbering more than one quarter of the Australian population.
  • 06 September, 2009 11:01

<p>PRESS RELEASE: SYDNEY: Monday September 7:</p>
<p>• Australasian telco, gotalk, today announced the launch of a new mobile phone service with aggressively priced international calls it claims are some of the lowest available in Australia</p>
<p>gotalk CEO Steve Picton said today that the new mobile service combined cost effectiveness and convenience, particularly for those making international calls.</p>
<p>“gotalk mobile offers rates that we believe are some of the lowest in the Australian market, starting as low as 1c per minute (plus flagfall) for calls to overseas numbers made between 2-3am on the NightTalk Plan and 12.5c for an international SMS on the Straight Talk Plan. These international rates are combined with highly competitive rates for calls and SMS to Australian numbers. For example, on our Straight Talk plan, customers can call for only 20c per minute (plus flagfall) to Australian landlines or mobiles and SMS for 12.5c”, said Mr Picton.</p>
<p>“gotalk mobile is Australia’s first mobile service which allows customers to make calls from their home phone or other fixed line, using their mobile credit, making it more convenient than existing services in the market.</p>
<p>gotalk mobile builds on gotalk’s 10 plus years of experience in the phonecard market and has been designed to appeal to existing users of mobile or phonecard services, and to be most appealing to ethnic communities in Australia - a market we believe has not been well serviced by the major mobile carriers. We have a multi-lingual call centre, user guides and website to ensure these communities do not feel overwhelmed by either language or technology. It is estimated that 1 in 3 people currently living in Australia’s major cities were born overseas - in addition to the international students and tourists - who call friends and family overseas on a regular basis,” Mr. Picton said.</p>
<p>Using the Vodafone 3G network infrastructure, the new gotalk mobile service does not require long term contracts, is available on prepaid or a monthly account, and also comes with a number of innovative mobile telecommunications “firsts”:</p>
<p>• gotalk prepaid mobile customers will be able to use their prepaid credit for calls made from their mobile or their fixed line phone.</p>
<p>• Australia’s first prepaid mobile product that can be topped up via an electronic swipe card without entering complicated PIN numbers, available at over 10,000 outlets across Australia.</p>
<p>“All of which means that the new gotalk mobile is user friendly, simple to join, and easy to operate while saving you money” Mr. Picton said.</p>
<p>Product overview:</p>
<p>gotalk mobile has 3 plans that allow customers to call the world and Australia direct from their mobile at low cost rates:</p>
<p>• Straight Talk with 24/7 flat rates, this plan allows customers to call any Australian mobile or landline for 20c per minute (plus flagfall) and customers can text to overseas or Australian numbers for 12.5c.</p>
<p>• Night Talk is for those customers wanting to enjoy lower international night time rates direct from their mobile. They can call overseas from as little as 1c per minute (plus flagfall) during Happy Hour (2-3am, conditions apply).</p>
<p>• Big Talk offers great value Caps, which allow customers to use all of their included Cap value to SMS or call family and friends, whether those family and friends are overseas or in Australia. Big Talk also offers a range of Cap levels up to a $50 plan that comes with a huge $330 of included value.</p>
<p>(Visit for more information and full terms and conditions or call 1300 911 311 or 1800 GOTALK (1800 468 255) to locate the nearest gotalk mobile retailer. Retailers: Contact gotalk / cardcall on 1300 911 311 to stock gotalk starter kits. For more information call PR Terry Quinn 0439 710 418 or gotalk CEO Steve Picton on 0416 269 177).</p>
<p>About gotalk:
gotalk provides great value in a complete range of phone, mobile and internet services. gotalk is ranked at No.386 in the prestigious BRW Top 500 private company list.
gotalk provides voice services to customers in Australia and New Zealand. Our network carries over 1 billion minutes of call traffic per year, or about 20% of all Australian outbound international calls. gotalk is committed to providing low cost competitive rates backed up by exceptional quality customer service. Our customers enjoy a range of innovative and great value services across a range of prepaid and postpaid services. The gotalk group has a large operations centre located on Queensland's Gold Coast and a corporate office in Sydney. It also has corporate partnerships with many of Australia’s and New Zealand’s top retailers. For more information on the gotalk group visit</p>
<p>gotalk’s subsidiary, cardcall, is Australasia’s leader in prepaid phonecards. Our phonecards – including Daybreak, Happy Calling, Say G'day, SuperSaver and OZcall – are sold in over 20,000 retailers and around 300,000 new phonecard services are activated each month.</p>
<p>In July 2009, gotalk signed a network expansion agreement with the multi billion dollar Indian based Tata Communications, one of the world’s largest global communications organisations. Headquartered in Mumbai, Tata will support gotalk’s planned network expansion in Australia via a voice outsourcing partnership with the two companies building and launching a PoP in Sydney and co branding selected phonecards in the Australian market.</p>

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