The ISP Q&A Series is a look at the opportunities Australian ISPs have for resellers. It also profiles their views on some of the more contentious issues affecting the industry. In the sixth part of this ARN series, Adam Internet managing director, Scott Hicks, talks about his predictions for the broadband market, his views on Internet filtering and the National Broadband Network (NBN).
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1. What is your company's background?
Delivering premier Internet and communication services, Adam Internet is one of South Australia’s first commercial ISPs. Started by chairman, Greg Hicks, over 20 years ago Adam remains privately owned and locally operated, keeping South Australians at the forefront of Internet connectivity. Adam Internet has achieved year-on-year growth by providing the best solutions at the best price for our residential, government and business customers.
Adam Internet’s number one focus as we move into the future continues to be our customers. We remain at the leading edge of business and technology by forging new partnerships and investing in our own dedicated networks.
2. Please explain the opportunities you have for resellers
Adam Internet has a wholesale offer to other ISPs in the market. From simple datacentre space to the full suite of products Adam currently has arrangements with 16 ISPs nationally. We have also identified resellers as a great opportunity for growth in the market and are about to relaunch a fantastic new Reseller program in South Australia.
3. What additional opportunities do you see for resellers who want to use your products?
Adam Internet has a broad range of products to suit a wide variety of customers. Resellers should use the products offered by Adam Internet to further boost the solution offered to the customer. Our products are reliable and competitively priced which would drive more foot traffic to their locations. AdamRewards is also another advantage the reseller can use to encourage referrals and repeat business. Another direct benefit to the reseller is the new structure of trailing commissions, which will be included as part of the re-launch.
4. What are some of the challenges they should be aware of?
The challenge that resellers face is the credibility and reliability of the products they sell. Adam prides itself on delivering value for money solutions on reliable network. The positive reputation of our products means resellers can rest assured that after the customer sales process is complete, Adam Internet can support them with their local customer service team and assistance for any future issues that may arise.
5. What is your prediction for the ISP market in the next 12 months – do you forecast any big changes?
With the Australian Bureau of Statistics (ABS) currently stating a 63 per cent rate of saturation, I believe we can expect continued growth in the internet market. The delay of the NBN will also lead to some changes in the market. With the proposed national solution not being delivered for at least seven years, we will see new products and technology such as WiMax being rolled out to fill the gap. There will also be some significant changes from the Australian Competition and Consumer Commission (ACCC) around customer contracts and terms of agreements to ensure the customer is adequately protected.
6. What is your stance on ISP content filtering?
It should definitely not occur. ISP content filtering has been thrown out there as a band-aid to an ongoing problem. It is the responsibility of the parents or caregiver to monitor what content is being accessed via the Internet in their home. If you compare the Internet to print or television media, there is a huge amount of content which is deemed inappropriate but the onus of filtering ultimately falls on the caregiver. ISPs simply provide a method of communication, it is not up to us to decide what is appropriate or inappropriate for our customer to view.