Broadreach gets Microsoft Gold

Broadreach gets Microsoft Gold

New status comes just months after program's replacement announced

Broadreach Services has achieved Microsoft Gold Certified Partner status. The systems integrator predicts it will help generate strong growth in spite of the impending partner program overhaul.

“We didn’t find it hard, but it was a lot of work,” Broadreach head of Microsoft practice, Ben English, said. “It took about a year and two months to achieve.”

English said the company achieved a number of Microsoft-related competencies, collected positive customer reviews and created a Vista-compatible piece of software to qualify for the certification.

Broadreach CEO, Shaun Wormald, said the hard work will pay off with strong revenue growth over the next 12 months.

“We’d probably be looking at least a 30-40 per cent increase in revenue on our consultancy business at this stage,” he said.

The company is keeping a brave face after Microsoft announced a massive overhaul of its partner program and phase-out of its Gold, Certified and General tiers.

“Having just got Gold Partnership status, I suppose the timing is not great, but we’re used to working with large organisations and unfortunately there’s always going to be some guys that are at the end of the queue as I think we were,” Wormald said.

“While not ideal, at this stage our feeling is there’s not going to be major impact on us. Probably more in the way of administrative burden in changing over and making sure we comply with the new program.”

But achieving the Gold status was important as it would help the two companies work together in the future, English said.

“When you get the Gold partnership it’s not just a certificate you can hang on your wall, but it’s for getting yourself known within Microsoft and building that relationship and channel and then being able to work with those guys internally as a partner,” he said.

Wormald aimed to achieve top ranking partner status in the new Microsoft system.

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