Security vendor, AVG, has signed a partnership deal with ISP, Star-Tech Communications, to provide university residences with software.
The ISP provides managed internet services to tertiary halls of residence with users forced to log in via a splash page. Under the agreement, AVG security software will be downloadable for Star-Tech’s university housing customers at no financial or bandwith cost along with a 90-day trial license.
Links on the splash page will lead to the software download as well as special deals with lower prices for students.
Star-Tech will then receive a percentage from any subscribers after they complete their trial. The halls of residence will receive half of the commission.
But Star-Tech broadband division general manager, Jean Morel, said the main benefit to his company from the rolling deal was not the licensing commission.
“We see that as a value-add. It’s a way for Star-Tech Communications to differentiate itself from its competitors,” he said. “At this stage we haven’t forecast any revenue. We’re sucking and seeing”.
AVG marketing manager, Lloyd Borrett, said the vendor contacted the ISP to make the deal, which was completed over several months.
“We’ve done similar partnership arrangements with 3 Mobile, Suncorp Bank and quite a few others. This is the first we’ve done with an education-related business,” he said.
“It works on two fronts. One is a branding exercise but we also get sales as a result of it. It works very well, which is why we pursue them.”
Borrett said the partnership deal was not the main method of advertising. The company didn’t know how much revenue it would generate.
“We don’t really bother to work that sort of stuff out. If it happens it happens, if it doesn’t well ces’t la vie,” he said. “There’s always a positive. It can take time to generate revenue but it will.”