WAN optimisation vendor, Riverbed, has slammed the lack of breadth in discussions on the Federal Government's planned National Broadband Network (NBN).
Riverbed managing director Australia and New Zealand, Steven Dixon, claimed that while the intention of the NBN was to increase networking speeds, the industry was forgetting that a simple upgrade of bandwidth does not necessarily address the problem of poor speeds.
“The NBN is just the piping – it will only resolve the problem if the problem is congestion,” Dixon said. “With bad links, poor connections and so much latency, the NBN isn’t going to solve 90 per cent of our problems.
“It’s being ignored by the Government, but rather than just rolling out fibre, if they were serious they would look to WAN optimisation.”
While having a clear vested interest in pointing to WAN optimisation, Nixon is not the only person to criticise the narrow focus of discussions on what is being described as the biggest infrastructure spend in Australia's history. In recent months the head of national ICT research and development body, NICTA, and other companies such as Alcatel-Lucent have called for a much broader discourse.
Despite the focus on the NBN, Dixon identified opportunities in the WAN optimisation market - according to IDC it is growing by 30 per cent - and outlined plans to ramp up its channel play.
The vendor has appointed Richard Gray in a newly created role as its director for the partner program, and will appoint additional marketing and engineering staff to assist Gray.
Gray’s initial points of focus will be to revamp the local partner program, and to improve engagement with the vendor’s larger systems integrator partners.
“Early next year we’ll be rolling out a more formalised program, which will involve rewards for partners willing to invest in Riverbed, in terms of discounts and other privileges,” Dixon said.
“I think it’ll be a three tier partner structure, and it’s a structure Riverbed uses elsewhere, we’ve just been slow to adopt it here as our focus was previously on growing the partner business.”