In an audacious move to capture the hearts and minds of the grey-haired market, Apple Computer has outraged a little-known industry watchdog.
The People Against the Burning of Bach (PABOB) are up in arms after Apple's recent television advertising campaign which, they say, infers that it is okay to duplicate Bach symphonies using the iMac personal computer.
The ad has been screened on a number of channels during prime-time slots and features the slogan: "Bach is complex, burning your own CD isn't".
"This is an outrage," said Bob Pa, grandpooh-bah of PABOB. "It is sacrilegious to suggest Johann Sebastian Bach can be duplicated willy-nilly by a computer. It robs the music of what makes it special - its soul."
Pa became aggressive when asked whether digitally recorded sound, be it on a CD purchased in a music store, MP3 or burnt CD, is in fact different in any way.
"Of course it's different. It doesn't have a nice print on the CD cover, and those other CDs look cheap," he said.
Apple hit back at PABOB with its internal division, DEBOP (Department Ensuring Bach Only Popularity), claiming PABOB's claims are groundless.
"These people are completely naïve and misguided," said an Apple spokesperson. "We only used the Bach example because he's dead and can't sue us for piracy. What we really wanted to promote was young people using iMacs to burn popular music and rob artists of their rightful revenue."
Meanwhile both PABOB and DEBOP have angered an underground Beat' poetry and singing group who's first album Pabob-debop is the subject of a hotly contested copyright debate.