Typequick keys in Japanese sales

Typequick keys in Japanese sales

Two Tokyo-based resellers have signed deals with the Japanese Government to supply a typing software package developed by an Australian company.

The downturn in the Japanese economy has done little to dampen the success of Australian software developer, Typequick, which exports software worth around $5 million to Japan annually.

Softbank has signed a deal with the Tokyo Police Force to train 40,000 police with Typequick software. Japan's Ministry of Justice has also signed a deal to purchase the software to teach young people in Japan's 53 youth jails around the country.

The company began exporting to Japan after distribution woes in the US compelled them to seek new markets.

"Two of our distributors went broke and we were having problems with the third" said Typequick managing director Noel McIntosh. We didn't like the way business was done in America and somebody suggested, "Why not Japan?"

The NSW Government also saw potential for the Typequick software in the Japanese market, giving the company a stand at an Expo in Tokyo. This year Typequick celebrates 15 years in the Japanese market, with around 50 per cent market share.

"We met our first partner at the exhibition," McIntosh recalled. "It has changed the way we think and behave in business because the Japanese have a high-service focus. They want a high-quality product and are prepared to pay for that quality."

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