Australia is set to hit 7.7 million fixed broadband users by 2014 according to analyst firm, Frost & Sullivan.
The Asia-Pacific region is set to hit 182 million fixed broadband subscribers by the end of 2009 despite the growth of mobile broadband, which recently accounted for a third of Vodafone Hutchinson Australia’s (VHA) revenue.
Frost & Sullivan industry analyst, Adeel Najam, expected much of the growth to come on the back of government-funded fibre connection projects like Australia’s national broadband network (NBN).
“Consumer appetite for broadband will be spurred by the demand for high throughput value-added services such as IPTV and video-on-demand,” he said in a statement.
According to data from the Australian Bureau of Statistics (ABS), 6.7 million Australians were broadband subscribers in December 2008, representing a total broadband penetration of just 31.8 per cent.
But Frost & Sullivan forecasts the fixed household broadband penetration rate will rise rapidly reach 81.7 per cent and 7.7 million by 2014.