After a whirlwind courtship, Chinese manufacturer, Yasen Electronics, has snapped up Digital World Warehouse as an exclusive distributor for its Visenta product range.
The brand specialises in wireless computer peripherals and only the Visenta keyboard range is available in Australia. The vendor has plans to bring a wireless mouse and several other products from the line to the country in the next six months.
Yasen approached Digital World Warehouse early in the week and a deal was inked a few days later.
Digital World Warehouse managing director, Eden Fridman, said Yasen Electronics found out about his company through the ARN website.
“The vendor has been in Australia for around a year but didn’t do much because it could not find the right distributor,” he said.
Exclusivity of the partnership will expire in 12 months but if the agreed sales target is reached, the contract will automatically renew every year for up to 10 years. Due to an overwhelming show of interest from its resellers, the distributor is confident in hitting that target.
“We are required to sell 2000 units per year but we will probably hit that in the first quarter,” Fridman said. “We are expecting to shift around 10,000 units in the first year easily.”
According to Fridman, the company is set to boost revenue by $1.2 million with the new product line. The distributor has had an eventful year so far, signing deals with Upsonic, Speedblack and CaseAce. Digital World Warehouse is also bolstering its national presence, setting up an office in Queensland with plans to do the same in Western Australia.