The competition is heating up in this week's ARN Product Wars: Battle of the coolest USB sticks.
The Memory Pill USB leads with a 64 per cent preferred vote rating. Coming a close second is the Transformers (Ravage) USB (59 per cent).
Swiss-army knife clone Multifunction USB is tied with Sweet Memories heart-shaped USB in third place (with 57 per cent). The LaCie iamaKey USB is next (56 per cent).
But where are the Watermelon, the Rubber Guitar and the Hamburger USB? (Which are all arguably much cooler than the Memory Pill and iamaKey stick)