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Netgear announces new incentives for UTM partners

Netgear announces new incentives for UTM partners

Push from the vendor to attract partners to its new line of SMB-friendly UTM appliances

Netgear’s foray into the unified threat management (UTM) space will be accompanied by a range of new channel initiatives.

The vendor is looking to recruit a number of new partners through the process, and train up existing security-orientated partners in taking the solution to customers.

Netgear managing director, Ryan Parker, said the training would be provided free of charge to partners, and the vendor would also be providing UTM units free of charge to partners willing to commit to the product and provide case studies.

“Our goal is to make it as simple as possible to provide UTM units to customers,” Parker said. “We’ll be providing 50 UTM units with one year subscription free of charge to partners to place with end users as a real-world trial”

The UTM products will be best suited for SMB customers and Netgear will be looking to from partnerships with security resellers looking to make a move down into that space.

“We’re looking to move our existing partners from providing firewall solutions to SMBs as well,” Parker said.

“There’s a massive opportunity in that a high percentage of SMBs are running nothing more than a basic firewall, and struggling as a result.”

The move is a continuation of strategies announced around this space in January.

The vendor also reaffirmed its commitment to the channel in March with a formalisation of its partner benefits.


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