Cut-priced airline, Jetstar, has introduced an SMS boarding pass technology developed by Melbourne-based IT company, Sissit Group.
The SMS boarding system works by giving Jetstar’s online customers the option, at the time of booking, to receive their boarding pass and a unique code through a standard mobile phone text message. The text can then be electronically scanned at the gate to produce a boarding pass if no bags need to be checked-in. The airline also plans bring in 24 hour automatic check-in to complement the new service.
Over half of Jetstar’s national customers use electronic check-in options either with Web-Check or self-service kiosks on location. The introduction of the text message pass will simplify operations and boost service levels by freeing up personnel to perform other duties, according to the company.
A planned trial of the SMS boarding system will begin at Melbourne Avalon Airport in four weeks and a domestic rollout is expected by the end of the year.
Sissit Group created the software and hardware product through a research and development agreement with Jetstar. In a statement, the airline’s CEO, Bruce Buchanan, once the Airport specific trials begin, there are plans to bring the technology over to other markets including Jetstar’s New Zealand services.
Under the contract, the IT company cannot sell this technology to any of Jetstar’s domestic competitors in Australia and New Zealand, according to Sissit Group CEO, Aaron Hornlimann.