Sony: NBN will boost gaming, but it's not a game changer

Sony: NBN will boost gaming, but it's not a game changer

While the NBN will improve the online experience for users of games consoles, and make more content available for download, retail partners need not fear

The Federal Government's National Broadband Network (NBN) will enhance online gaming and provide users with an alternative way to access content, but it won’t render traditional formats obsolete, according to Sony.

The vendor recently announced a number of plans involving online-heavy applications, including improvements to Playstation 3 online functionality and the PSP Go, which has removed the disc slot in lieu of download-only games access.

Sony Computer Entertainment Australia managing director, Michael Ephraim, said the PS3 had recently seen a spike in online access due to a successful launch of music video service, VidZone, and now had 55 per cent of owners connected.

“The NBN won’t necessarily improve the experience of the console as such, but we definitely expect the NBN to increase uptake of online connection and use of services as it becomes easier, faster and improved broadband plans are provided to Australians,” Ephraim said.

“Of course, it’s not just about the provision of a network, it is also about delivering a compelling content offer. For Playstation 3, we have plans for a video download service to launch in Australia next year.”

Despite the increased broadband speeds, Ephraim claimed for higher definition, complex games, the Blu-ray format would continue to be the preferable option.

“We see the offer as providing the best of both worlds – packaged and digital content to extend the entertainment experience for the consumer,” he said.

Sony remained committed to support retail partners, Ephraim said, and was planning to launch initiatives such as network cards to ensure retailers had a piece of the digital revenue pie.

The NBN and more accessible Wi-Fi would improve traction for the PSP as well, he said.

“With more accessible Wi-Fi, we are almost certain that use of the PSP will increase as people enjoy the increased benefits of entertainment connectivity on-the-go. We expect greater use of the non-game content and services such as Web browser, Skype and also remote play functionality that provides inter-connectivity with the PS3,” he said.

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