Increasing PC sales and a return to buying cycles has helped strengthen monitor sales in the second quarter, according to the latest figures from IDC.
Total Australian monitor sales for the quarter increased 16.6 per cent compared to the previous quarter. Monitors that were pre-bundled with tier-one global PC vendors were responsible for most of the growth, with volumes up 30.5 per cent on the last quarter. However, the branded market also grew, up 5.5 per cent on Q1 this year. This growth is due to increased corporate and government spending and traditional buying cycles, said Imraan Ali, IDC associate analyst for computing hardware.
The LCD market remains dogged by shrinking margins and stock shortages. Prices for LCDs rose 7.9 per cent sequentially. Despite this, the branded market grew 34.2 per cent compared to the first quarter.
Flat screens have become the hot focus of the CRT sector, with IDC reporting that the technology is accounting for a greater percentage of the overall volume in the branded market. LG Electronics led the way with 17.6 per cent share, Mitsubishi accounted for 16.4 per cent of the market and Samsung came in third.
Samsung was the clear leader of the branded LCD market, followed by Mitsubishi and BenQ.