Internet video supplier, Viocorp, is on the hunt for partners and plans to expand internationally almost entirely through the channel.
Viocorp launched its revamped channel program three months ago after one-and-a-half years of planning, chief operating officer, Michael Savanis, said.
“Where we see our growth is through partners and the way that we want to structure our plan is through three types of partners,” he said.
The company is looking for 10 tier-one or tier-two integrators, 10 digital media agencies and any number of technology partners happy to mix and match their technologies with Viocorp’s.
Savanis said the vendor’s direct to indirect sales ratio has traditionally been 90:10. He aimws to increase the indirect proportion to 70:30 within 12 months and 50:50 by 24 months.
“We’ve signed seven partners in the last three months already,” he said. “I’ve got four agencies and two solutions [partners] so far.”
Viocorp’s main product is Viostream, a software-as-a-service video publishing application that allows YouTube-style video embedding and integration in webpages, but provides corporate customers more customisation and no third-party advertising or site diversion.
Savanis said YouTube has actually helped rather than hinder Viocorp by educating its target audience, despite its free content hosting and universal brand recognition.
“Viocorp has been around about seven years. For the first five it was difficult to educate the market on why you need video. YouTube has come along and no everyone says, ‘I get it now’,” he said.
“We’ve set an internal target to just under double our revenues from last year and I’m looking for partner within the next twelve months to help drive at least 30 per cent of that.”