Seagate has signalled a change of sales strategy with the appointment of Harris Technology and Harvey Norman as the first retail partners for its new range of consumer storage.
Distributors Synnex, Achieva Tech Australia and Ingram Micro will supply its new range of external hard disks to the retailers.
Describing the change as a watershed for Seagate in the region, general manager of sales South Asia and Korea, Robert Yang, claimed the move placed the company at the forefront of the evolving consumer storage market.
"We launched a similar strategy in the US several years ago and we know that Australia has very similar buying habits," he said. "The best way to reach the consumer market is to partner with the large retailers."
Moving away from being just a component manufacturer towards greater integration of products with resellers and distributors is a major strategy, Yang said.
"We therefore need to work with a different set of channels to get our new products out," he said.
The vendor would also put more focus on finding new partners and working with distributors that have relationships with large retailers, he said.
"We definitely want to work with other retailers such as Dick Smith in Australia," he said.
Aimed at the growing consumer storage market, Seagate's new range includes the 5GB Pocket Hard Drive, Seagate 100GB Portable External Hard Drive, the Seagate 400GB External Hard Drive and the Seagate 5GB Compact Flash Photo Hard Drive, which will be released for camera enthusiasts later this year.
Flash drives were a key component across the consumer electronics market, Yang said.
"In the future we see the convergence of consumer electronic products with PDAs and cameras," he said.