PayPal launches global channel program in Australia

PayPal launches global channel program in Australia

Three-tier system aims to boost PayPal's acceptance in "non-traditional markets"

Online payment service provider, PayPal, has launched a new three-tier global partner program in Australia.

The bottom level is called the Member tier and can be joined by any partner with volumes under $300,000. Partners with an annual revenue share of $300,000 to $3 million are awarded Gold partnership status. Anything above that figure gains Platinum status.

All partners must also offer PayPal as a key component of their e-commerce or Web solution offerings for payment options.

“What the program is meant to really do is provide some consistency and infrastructure and services for various types of partners that we engage with,” PayPal general manager of global alliances and vertical markets, Glenn Lim, said.

“What we wanted to do was to give them a formalised program that allows them to see various benefits of the three different levels based on the business we do together.”

Partners on the different tiers receive varying degrees of marketing and sales support.

Lim said PayPal had no ceiling limit on the number of partners able to join, and that the increased emphasis on the channel was part of the company’s strategy to diversify its client-base towards merchant and non-traditional end-users.

“Non-traditional markets mean charities, education and local governments,” he said.

“We started on Ebay as its payment method globally. About four years ago, we expanded into the merchant market and markets that are retail in nature. That business now is growing at about 57 per cent a year and it represents about 53 per cent of our total $US2.4 billion of revenue.”

Although some of the programs being offered to partners had not been finalised, Lim said they would offer more customisation to partners based on their business models.

Lim said overseas markets would have similar programs introduced over the upcoming months.

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