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How to use Salesforce.com for non-revenue purposes

How to use Salesforce.com for non-revenue purposes

Do you want to utilize Salesforce.com or another CRM system for fundraising, job recruiting or PR campaign tracking? Here are some issues to explore first.

While any of these functions could be handled by custom-built software on a dedicated RDBMS or CMS, the long-run costs of developing such an application may be prohibitive. Using licenses in your SaaS CRM system to deploy a streamlined application for non-revenue functions is almost always going to be faster and, in the long run, more flexible than a DIY approach.

David Taber is the author of the new Prentice Hall book, " Salesforce.com Secrets of Success" and is the CEO of SalesLogistix, a certified Salesforce.com consultancy focused on business process improvement through use of CRM systems. SalesLogistix clients are in North America, Europe, Israel, and India, and David has over 25 years experience in high tech, including 10 years at the VP level or above.

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