Intel has slashed the price and improved the performance of its solid state hard drives (SSD) in a move aimed at increasing distie margins and user uptake.
The new units feature 34-nanometre (nm) architecture that is smaller and faster than the previous iteration’s 50nm version. The smaller die size also greatly reduces the prices.
New channel prices for the X-25M 80GB will be $US225 each for quantities up to 1000 units while the 160GB version will cost $US440 each at the same volume. These models previously cost $US595 and $US945, respectively.
Intel channel manager A/NZ, Thomas Tapsas, said that despite IDC data reporting a severely depressed storage market in Q1 2009, Intel reported a quarter-over-quarter doubling of SSD sales.
“Some of the moves we make are at making this product more affordable and delivering more value," Tapsas said. “The key is here that SSD is still a relatively new technology for many users. As soon as you step out of our business then not many people know it,” Tapsas said.
But despite the increasing use of SSDs in netbooks and media PCs, Tapsas said Intel would continue to target its SSDs primarily at prosumer and enterprise users looking for new high-performance hard drives.
“When you sell it at an early time, when adoption is relatively new, you’ve got something exciting and you’ve got something that’s a differentiator that helps bring more business to you as a reseller,” he said.