Prime Minister Kevin Rudd’s refurbished website will eventually have message boards and online chat features to facilitate discussion with the public.
The new portal was unveiled with a completely new layout and several new functions geared towards an interactive experience. It mirrors US President, Barack Obama’s pre-election efforts as he used his official website to garner support from technology savvy voters.
Some notable new features include a Twitterfeed link, a subscription-based PM Blog as well as video clips featuring Rudd’s interviews and personal messages.
IT services provider, OPC IT, was commissioned by the Department of the Prime Minister and Cabinet to perform the site makeover. The company revealed to ARN that the client requested the portal to be modernised with a strong emphasis on Web 2.0 technologies such as social networking.
An OPC spokesperson also said the Website would eventually have a message board and chat options with the idea of hosting online conversations between the public and the PM through a video interface. Dubbed the “PM TV”, people will be able to ask questions in text form and responses can be issued via audio or video. An online poll is also in the works.
OPC not only overhauled the official site presentation, but worked on revamping the backend content management system (CMS) as well. The company moved away from third-party off the shelf applications in favour of an open source solution.
According to the OPC spokesperson, Drupal was selected as the new CRM, which made the website easier to model and update, facilitating a convenient blog experience by the Prime Minister.