Menu
Blu-ray disc sales up

Blu-ray disc sales up

The Digital Entertainment Group released its midyear report today, and Blu-ray Disc is a noteworthy bright spot. The DEG's industry report echoes the rosy picture of Blu-ray that the Blu-ray Disc Association presented at a press conference at the Consumer Electronics Show in January, and it reinforces the data offered by Adams Media Research this spring-namely, that Blu-ray Disc sales doubled in the first quarter of 2009 over the first quarter 2008.

Consumer spending on Blu-ray discs was up by 91 percent, to $407 million. More consumers have been renting Blu-ray discs, too: Revenues from rentals are up by 62 percent.

This news comes in spite of a recent Harris Poll report indicating that consumers were uninterested in adopting Blu-ray Disc.

According to DEG, consumer spending on prerecorded entertainment as a whole (including DVD, Blu-ray Disc, and digital distribution) during the first half of 2009 was off by 3.9 percent against last year's numbers. Blu-ray Disc sales are up at a time when HDTV household penetration has increased by 13 percent since the end of 2008. Sales of Blu-ray players have grown by 25 percent, and hardware prices continue to decline--a testament to the format's strength in the weak economy. The market success of Blu-ray also reflects the robust trend seen at the theatrical box office: Even tough times don't stop people from consuming entertainment. The DEG numbers note that U.S. households now have more than 2 million stand-alone player units. That brings the total installed base of Blu-ray players--including Sony PlayStation 3 consoles--to 11 million. Of that number, nearly 75 percent are BD-Live capable, meaning that they can handle discs with special Internet-connected content.

More than 40 million Blu-ray titles have now been sold in the United States, and more than 1600 titles are available. Over 190 titles offer BD-Live content.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags blu-ray

Show Comments