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Ingram Micro Australia turns 10

Ingram Micro Australia turns 10

A brief look at Australia's most prominent distributor, from its initial entry into the market, to the dominant position it holds today

Ingram Micro has celebrated its 10th anniversary in Australia. The milestone comes in the same month that it celebrates 30 years since its inception in the US in 1979.

Ingram Micro got its start in Australia following its acquisition of Electronic Resources and ITG in 1999, and moved to the forefront of the channel in 2004 with the acquisition of Tech Pacific.

A company as significant to the channel as Ingram Micro has gone through a number of highs and lows in its history.

One of its most significant wins was signing on as a partner for communications giant, Cisco, in 2005. That same year, Guy Freeland emerged as the new CEO of the company following the departure of former Tech Pacific chief, Kerry Baillie.

The acquisition of Tech Pacific also led to a six per cent cut of total job numbers for the merged entity.

In mid-2006, Ingram Micro launched a dedicated Solutions Division. Originally headed by company veteran, John Walters, the initiative was designed to place the broad-based distributor in competition with value-adding partners.

Later that year, more controversy hit the company with a number of resellers accusing the distributor of ignoring the small resellers following a cull and closure of 3000 accounts classed as inactive.

In 2007, Ingram decided to have another go at the Cisco market and it reshuffled its solution group ranks with the appointment of Stuart Ellis as general manager. Another prominent personality within the distributor, David Lenz, also joined the company in 2007, as its NSW state manager.

Late in 2008, Guy Freeland announced that he was leaving the company, and that Jay Miley, formerly head of Ingram in New Zealand, would be taking up the post. Miley brought immediate change within the company, which led to the redundancies of a number of staff, including Stuart Ellis.

Miley also closed Ingram’s ACT and South Australian offices and its communications division.

The changes were not a sign of trouble, Miley said at the time. This was backed up as the distributor strengthened its retail portfolio with the acquisition of POS specialist, Vantex.

Among the difficult economy and challenges within the channel itself, Ingram Micro has continued to evolve, redefine itself and grow. From its humble beginnings in the local market, it has become Australia’s largest distributor today.


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