Altech signs with XFX

Altech signs with XFX

Altech hopes to arrest the slide of XFX's market share

Graphics card vendor, XFX, has signed a new Australian distribution deal with Altech Computers.

Altech marketing manager, Kevin Hartin, said the deal came about after more than 12 months of discussions between the two parties.

“A couple of years back it was a clear number three behind the two big names, Asus and Gigabyte, but in recent times the position of the product has slid a little bit," he said.

“Some graphics cards vendors tend to be stronger at the lower end of the market. Others tend to be aimed at the enthusiast end of the spectrum. We see XFX fitting at that top end."

In late 2008, XFX signed Australia IT as its second national distributor.

Hartin said XFX stock arrived on July 13, with several online resellers already advertising the products.

“Our core resellers are the shop fronts and system builders and those guys will certainly benefit from a strong brand like that in their shop,” Hartin said.

The deal is the latest in a series between Altech and hardware makers. In early June it signed on motherboard-maker, Albatron, and in late May it started distributing Arctic Cooling products.

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