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Updated: Intel drops TodayTech

Updated: Intel drops TodayTech

Decision follows an annual review of the component vendor's Australian distribution line-up

Intel has dropped TodayTech from its Australian distribution ranks.

Intel area sales manager, Thomas Tapsas, confirmed the decision to end the relationship was made on July 7. TodayTech has been an authorised Intel distributor for processors and motherboards since 1998. Intel’s other Australian distributors are Synnex and Ingram Micro.

“We regularly review our business operations in Australia and New Zealand. The decision we have made is that our two [remaining] distributors – Ingram Micro and Synnex – are best positioned to work with our resellers across both countries,” Tapsas said. “Most of our customers, if not all of them, have relationships with these two players. We also have the same distributors in both countries, which provides us with a faster go-to market and will make us more efficient – we can rollout programs quicker.

“Partners continue to have access to the same amount of stock and same points of presence.”

According to Tapsas, Intel’s channel business has been solid for the last few years and continued to be resilient despite the downturn.

TodayTech managing director, Jack Zhong, also confirmed its distribution agreement with Western Digital ended in July. The distributor will continue to stock both product lines but now source these from other authorised distributors.

TodayTech was founded in Sydney, Australia in 1990 by Jack Zhong, originally as a reseller, then PC assembler. It has since established offices in Queensland, South Australia, Victoria and Western Australia. The distributor’s vendor line-up includes Western Digital, Samsung, AOC, Canon, Chenbro, Phillips LCDs and MSI.

It also attained distribution status for Intel CPUs and motherboards in China in 2003.

Tapsas said it hoped to continue to work with TodayTech as a customer through its other distributors.

The termination of TodayTech’s Intel contract follows the loss of distribution status for Samsung printers after a restructure of the vendor’s partners last year.


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