APC has expanded its relationship with Ingram Micro to help cover the vendor’s growing market opportunities.
Ingram Micro has distributed APC’s UPS and rack solutions for eight years. It will now also have access to the vendor’s physical architecture solution, InfraStruXure, and its range of data centre power distribution and cooling solutions.
APC country general manager, Gordon Makryllos, said the vendor had been seeing growth to the extent that it wanted to hire an additional 14 people.
“As we are a 100 per cent channel driven company, we also need to broaden our distribution channels,” Makryllos said.
“We are also represented by Express Data and DPSA in the market, but with the growing market we’re not so much carving up the pie but rather expanding the pieces for everyone.”
APC has no intention on bringing on further partners, Makryllos said. It had no desire to over distribute the market.
In a release, Ingram Micro general manager enterprise technology group, David Lenz said the expanded relationship would be a complementary one for the distributor’s existing offerings.
Ingram Micro has also appointed a new solutions architect to support reseller engagement and provide them with a dedicated enterprise configuration and test laboratory.