Tegatech breaks tradition

Tegatech breaks tradition

The mobile PC distributor ventures into the desktop PC market

Tegatech is defying its lineage by partnering with Malaysia-based vendor, Ruvo, for a desktop PC product.

A year ago, the ultra mobile PC (UMPC) distributor collaborated with Ruvo on a trial basis with the aim of understanding each other’s business model. Both companies officially entered into a partnership this month. Tegatech became Ruvo's first and sole distributor in Australia.

While the vendor does have a history in UMPC, it has opted to concentrate on the new NetTop Mini Cap7 PC and Tegatech will follow suit. Nonetheless, the distributor still has access to Ruvo’s full range of products.

“This is our first foray into desktop PC but because of the unit’s compact size, it still falls under our mobile computing category,” Tegatech principle, Hugo Ortega, said.

The product had the potential to sell well, Ortega said.

“We are setting a goal to sell 1000 over the next six months,” he said. “But in order to achieve this we need this product in retail stores and I can see it in places like Dick Smith, Officeworks and Harvey Norman.”

The Mini Cap7 is an Intel Atom-based miniature desktop. The lack of a cooling fan coupled with a solid state disk (SSD) makes the PC a silent device.

The distributor has a vertical market focused reseller group, so the company is seeking to recruit more retail-centric partners. It is also looking to expand its vendor base by adding six more members.

Tegatech has been busy this year, signing on with vendors, Twinhead, in March and Kohjinsha in May.

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