Uniqueworld sets up shop in Melbourne

Uniqueworld sets up shop in Melbourne

Australian Web integration company Uniqueworld has opened a new office in Melbourne to service its growing number of high-profile, Victorian-based clients.

Founded by managing director Eddie Geller in 1999, the company began as a Web developer and has expanded its staff from three to approximately 40 in two years. Since its birth, Uniqueworld has set about "seeing the gaps in the market" and merged into software integration, networking, consulting and project management. But as with everything Uniqueworld offers, it has to be positioned around e-business and the Web, claims Geller.

Targeting the high-end enterprise market Uniqueworld has already snagged a couple of large scalps in the form of Melbourne-based Kraft, the National Australia Bank and Australia Post. In doing so, Uniqueworld has appointed Colin Keating, formerly of competing e-business integrator PowerServe, to head up the Melbourne office.

Keating is confident there is a growing opportunity in Victoria, considering the uncertainty he feels some companies are going through in choosing a technology provider.

"We are seeing a growing number of new business prospects that are incredibly wary about establishing long-term relationships with companies that are associated with risky, listed vehicles or that offer little more than traditional Web design services once you scratch below the surface," claims Keating.

Photograph: Uniqueworld managing director Eddie Geller.

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