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Synnex enhances retail with new GPS vendor

Synnex enhances retail with new GPS vendor

Europe-based Navigon to take to the market and grow organically through channel relationships and consumer referals

New entrant to the GPS market, Navigon, has signed Synnex as its first distributor as it chases retail market share.

Synnex was appointed to lead the charge due to its national reach and strong retail presence, Navigon country manager, Daniel Antonello, said.

“I’ve worked with Synnex in the past and it’s one of the largest distributors, and has the networks and reach we needed,” Antonello said.

“Navigon is a big player in Europe, and its growth has happened through the channel and organically. Synnex and our retail partners will help replicate that growth here to develop consumer referrals.”

There are no plans to appoint further distributors, Antonello added, with Synnex offering a complete package that suited the vendor’s initial goals for the market.

CEO of Synnex, Kee Ong, said the distributor was attracted to the quality of the Navigon line, which fitted well with its other GPS vendors – Mio and Laser.

“Navigon target a different segment – the mid- to high end, with different features for those users,” he said.

Synnex’s involvement with the vendor will initially be focused on fulfilment and support. Navigon will play a major role in the go-to-market strategy.

Ong said Synnex was looking to take on a number of new vendors in the system, software and accessory fields.

“Things are going well for us at the moment and we’re looking to massively ramp up our vendor numbers over the next six months,” he said.


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