Belkin buys into Oz cabling market

Belkin buys into Oz cabling market

US cabling manufacturer Belkin Components has swallowed Australian outfit Micra Digital as it expands business across the Asia-Pacific region.

Founded in 1994, the Gosford-based Micra Digital has been a key cabling supplier to a number of retailers, including Harvey Norman, David Jones and Grace Bros. The acquisition will see the company become a wholly owned subsidiary of the US-based Belkin Components.

The new subsidiary in West Gosford will be run by former directors Craig Kingshott and Mike Bell, who will take on the respective roles of ANZ sales director and Asia-Pacific general manager. All employees and shareholders in Micra Digital will be retained by the company, according to Belkin.

The move is part of Belkin's continued push into the Asia-Pacific region.

"Belkin and Micra Digital share common values," said Belkin's corporate and strategic development director Michael Lundsgaard. "As our channel partners increasingly focus on global expansion and e-commerce initiatives, Belkin will continue to focus on bringing functionality and engineering to a broad product and solutions portfolio to match these initiatives."

Business has been good for Micra Digital since the company began supplying computer and power cables, adaptors, network and telephone cables and accessories seven years ago, particularly as SME and SOHO business has flourished. The company's gross sales have grown at around 70 per cent annually.

"We are delighted to be joining Belkin Components," said former director Craig Kingshott. "We look forward to maximising our synergies by delivering more great products and solutions to the channel, while creating an unparalleled end-user experience here in Australia and New Zealand."

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